Find what is worth improving before posting more
A useful social media audit connects your profiles and content to a business goal. It checks whether people can understand your offer, find the next step and see evidence that your business is right for them.
Start with a free digital marketing audit
What a social review should cover
- Profile clarity: naming, business details, biography and working website links.
- Content: topics, formats, consistency and useful answers to customer questions.
- Engagement: meaningful conversations and available account insights, rather than follower totals alone.
- Conversion path: how someone moves from a post or profile to an enquiry or booking.
Do you need access to my account?
Public profiles allow an initial review. Reach, saves, audience data and attributable enquiries require the relevant account insights or analytics. Never send your social media passwords through the audit form.
Are paid social campaigns included?
A public-profile review cannot verify ad-account performance. Campaign analysis needs a separately agreed scope, appropriate access and reliable conversion data.
What should happen next?
Prioritise a small number of changes, record the starting position and review the results over a suitable period. An engagement score alone does not prove revenue or return on investment.
Read our 15-minute social media audit framework, or review your website content and SEO alongside your profiles.
